Evaluating stocks involves two distinct approaches: fundamental analysis and technical analysis.

Fundamental analysis focuses on examining a company's financial health, analyzing its financial statements, industry trends, and competitive advantages.

Technical analysis, on the other hand, relies on studying historical price and volume data, patterns, and indicators to forecast future stock price movements.

Fundamental analysis assesses intrinsic value, looking at factors such as earnings, cash flow, assets, and management quality to determine the stock's worth.

Technical analysis, however, focuses on patterns and trends in stock price charts, using tools like moving averages, support and resistance levels, and oscillators.

Fundamental analysis is favored by long-term investors seeking to understand a company's long-term growth potential and its ability to generate profits.

Technical analysis is often used by short-term traders looking to capitalize on short-term price fluctuations and trends.

Fundamental analysis considers macroeconomic factors, industry analysis, and company-specific information to form a comprehensive investment thesis.

Technical analysis is more concerned with market psychology and investor sentiment, relying on historical price patterns to predict future price movements.

Both approaches have their strengths and weaknesses, and some investors use a combination of fundamental and technical analysis for a more holistic view.

Ultimately, the choice between fundamental and technical analysis depends on an investor's preferred investment style, goals, and risk tolerance.