GMG Ventures Rebrands to Mercuri and Closes £50M Fund to Support AI-Driven Media Startups

[{"selector":"#anim-31ba988d-9216-4953-a94b-c4005d665a6d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(14.846292734247438%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-367ecac8-c82e-471b-82fa-9aba063c7fa2","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db8fed2f-b3c3-49dd-83ab-2e91ca8c672a","keyframes":{"transform":["translate3d(0px, 598.37968%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] UK-based early-stage media tech VC firm GMG Ventures rebrands to Mercuri and raises £50M for its second fund. Learn more

[{"selector":"#anim-8b8c851c-366e-4d1e-a84c-68e63a607238 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-14.864843536801233%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-7d517244-adad-47f0-8e6e-22452afe0553","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b224bac7-fd84-42df-8d00-a32a5445928b","keyframes":{"transform":["translate3d(0px, 552.54635%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mercuri's fund, led by British Business Bank, aims to support startups leveraging AI in the media industry. Learn more

[{"selector":"#anim-b0b69dab-c693-4ca3-9c7e-3506c7928edf [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.371753133717768%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-920b4e53-0e9f-4d22-a331-3e64fd740f6f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05a30863-6364-44ee-bf92-7b95b9281102","keyframes":{"transform":["translate3d(0px, 575.46295%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The Scott Trust and other institutional, strategic, and angel investors also participate in Mercuri's latest fund. Learn more

[{"selector":"#anim-fa99fba9-9894-46e7-bbb5-3dbfa255c5c7 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-c66dfddd-5a5f-43dc-89df-aa3f0eb3594a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77b893d5-7450-4645-b3e1-0f36c61fdcd7","keyframes":{"transform":["translate3d(0px, 569.21304%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mercuri's founding general partner, Alan Hudson, emphasizes the impact of AI on the media technology ecosystem. Learn more

[{"selector":"#anim-dfd1ac85-2239-4868-822b-0acac96ade38 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.42187489333662%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-c9fba54c-31ce-4e85-ad74-e77645338420","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff28cc8c-4049-4f94-b147-dca20c0b8079","keyframes":{"transform":["translate3d(0px, 476.16503%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mercuri remains committed to seed-stage investments, focusing on content and data creation, distribution, consumption, and monetization. Learn more

[{"selector":"#anim-7afa757e-fe43-4a93-8acf-94070542814b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-34.179687404002955%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-44cda5e5-f844-4020-b6d9-df3dfb439740","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38b71bb9-162a-46ea-b520-6c1034d22552","keyframes":{"transform":["translate3d(0px, 448.74566%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The VC firm will now prioritize startups that enhance communication and engagement using AI in professional and personal contexts. Learn more

[{"selector":"#anim-0ea14865-ad30-4a4b-99b6-9be30b783a10 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.812499744007886%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e4024625-b40c-4553-949d-9a911d160ba5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-12ad7a32-e193-438b-a999-4394a119669d","keyframes":{"transform":["translate3d(0px, 419.71341%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Mercuri highlights its interest in generative AI businesses, including creator tools and the growing creator economy. Learn more

[{"selector":"#anim-f80de193-3a33-4038-b142-61b51b8d4ec2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-31.249999886225726%, 0, 0) translate(-25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"fill":"forwards"}] [{"selector":"#anim-b8c8137e-b5b3-4c2e-a104-656506ef584b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59caa540-3390-433d-af67-5f7b8c1740b6","keyframes":{"transform":["translate3d(0px, 397.13268%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] In its first fund, Mercuri invested in 21 startups and plans to fund eight new products while making follow-on investments annually. Learn more